Innbundet • 2018 • 1. utgave
Marketing and Managing Tourism Destinations
3 vurderinger • 5.0 av 5
Om boken
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.This second ...Vis mer
Om boken
ISBN
9781138897281
Forlag
Taylor & Francis Ltd
Publiseringsår
2018
Språk
Utgave
1
Originaltittel
Marketing and Managing Tourism Destinations
Format
Innbundet
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3 vurderinger • 5.0 av 5
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