Content strategy for Mobile

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Karen McGrane CONTENT STRATEGY FOR MOBILE FOREWORD BY PAUL FORD Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. PAPERBACK $24.00 + shipping ADD EBOOK? $14.00 ADD PAPERBACK & EBOOK $34.20 + shipping ADD You don’t get to decide which platform or device your customers use to access your content: they do. Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — fro...Vis mer