Om boken
"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."<br><strong>- Lucy Kung, Oxford University and Jonkoping University</strong><br><br>"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy."...Vis mer
Om boken
ISBN
9781412930772
Publiseringsår
2013
Språk
Originaltittel
Understanding media economics
Format
Frakt og retur
Frakt
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